What would recovering just 10% more leads be worth?
Most shops already pay for the leads. The question is how many go cold — and what it costs to work them. Use your numbers below.
Break-even uses a $7,500 / 90-day install. Ongoing Run at $5,000/month is noted separately.
Break-even vs $7,500 / 90 days
Perpetual Quest pays for itself with approximately 2 additional jobs (e.g. roofs at this ticket).
Gross profit per deal: $4,200. Optional ongoing Run: $5,000/month — not included in this break-even.
Current potential pipeline
$3.6M
Revenue currently leaking
$216,000
Leaking gross profit
$75,600
Recover 10% of cold leads
$21,600
Revenue from +1% conversion
$36,000
Revenue from +5% conversion
$180,000
+1% gross profit
$12,600
+5% gross profit
$63,000
Illustrative model only. Not a guarantee of results. Your close rate, margin, and lead quality drive the real number.
Ready to see if you qualify?
Home service operators apply first — we route poor fits away so the calendar stays for qualified conversations.
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